{"id":551632,"date":"2026-07-21T22:00:07","date_gmt":"2026-07-21T20:00:07","guid":{"rendered":"https:\/\/www-stg.ritzy.ch\/kurs\/vendre-ou-donner-envie-dacheter\/"},"modified":"2026-09-02T09:20:54","modified_gmt":"2026-09-02T07:20:54","slug":"vendre-ou-donner-envie-dacheter","status":"publish","type":"ritzy_course","link":"https:\/\/www-stg.ritzy.ch\/fr\/cours\/vendre-ou-donner-envie-dacheter\/","title":{"rendered":"Vendre ou donner envie d&#8217;acheter"},"content":{"rendered":"<p>Cette formation focalise les techniques de vente sur la valeur ajout&#233;e des prestations plut&#244;t que sur la guerre des prix. Les participants apprennent &#224; pr&#233;senter avec subtilit&#233; les diff&#233;rences et les avantages de chaque produit ou service en fonction des besoins et des attentes de leurs clients. Des outils concrets de vente et de n&#233;gociation sont fournis et entra&#238;n&#233;s en situation : gestion des objections, vocabulaire qui donne envie d\u2019acheter, conclusion d\u2019une vente avec aise<\/p>\n","protected":false},"featured_media":331165,"template":"","meta":{"_acf_changed":false},"ritzy_kategorie":[883,780],"ritzy_zielgruppe":[746,747],"ritzy_branche":[799,748,749,750],"class_list":["post-551632","ritzy_course","type-ritzy_course","status-publish","has-post-thumbnail","hentry","ritzy_kategorie-hk-catrelationclientcatgastro","ritzy_kategorie-kat-011","ritzy_zielgruppe-fuehrungskraft","ritzy_zielgruppe-mitarbeiter","ritzy_branche-ahv","ritzy_branche-hotels","ritzy_branche-restaurants","ritzy_branche-tourismus"],"acf":[],"_links":{"self":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course\/551632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course"}],"about":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/types\/ritzy_course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media\/331165"}],"wp:attachment":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media?parent=551632"}],"wp:term":[{"taxonomy":"ritzy_kategorie","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_kategorie?post=551632"},{"taxonomy":"ritzy_zielgruppe","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_zielgruppe?post=551632"},{"taxonomy":"ritzy_branche","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_branche?post=551632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}