{"id":551500,"date":"2026-07-21T21:51:36","date_gmt":"2026-07-21T19:51:36","guid":{"rendered":"https:\/\/www-stg.ritzy.ch\/kurs\/lintelligence-artificielle-dans-le-revenue-management-hotelier\/"},"modified":"2026-07-21T21:51:36","modified_gmt":"2026-07-21T19:51:36","slug":"lintelligence-artificielle-dans-le-revenue-management-hotelier","status":"publish","type":"ritzy_course","link":"https:\/\/www-stg.ritzy.ch\/fr\/cours\/lintelligence-artificielle-dans-le-revenue-management-hotelier\/","title":{"rendered":"L\u2019intelligence artificielle dans le Revenue Management h\u00f4telier"},"content":{"rendered":"<p><strong>Jour 1 &ndash; Comprendre et analyser l&rsquo;IA en Revenue Management<\/strong><\/p>\n<p><em>Matin :<\/em><\/p>\n<ul>\n<li>Introduction aux RMS : d&eacute;finitions, &eacute;volutions, promesses<\/li>\n<li>Panorama des outils du march&eacute; (IDeaS, Duetto, Atomize, etc.)<\/li>\n<li>Qu&rsquo;est-ce que l&rsquo;IA ? Machine learning vs automatisation<\/li>\n<li>Exemples concrets de traitement de donn&eacute;es par l&rsquo;IA (pick-up, segmentation, forecasting)\n<\/li>\n<\/ul>\n<p><em>Apr&egrave;s-midi :<\/em><\/p>\n<ul>\n<li>Avantages de l&rsquo;IA pour les h&ocirc;teliers ind&eacute;pendants<\/li>\n<li>D&eacute;monstration : simulation de pricing automatique vs manuel<\/li>\n<li>&Eacute;tude de cas : quand l&rsquo;IA se trompe (donn&eacute;es erron&eacute;es, contexte ignor&eacute;)<\/li>\n<li>Discussion : faut-il suivre aveugl&eacute;ment les recommandations ?<\/li>\n<\/ul>\n<p><strong>Jour 2 &ndash; Utiliser l&rsquo;IA comme outil strat&eacute;gique, pas comme pilote automatique<\/strong><\/p>\n<p><em>Matin :<\/em><\/p>\n<ul>\n<li>Lire, comprendre et interpr&eacute;ter les recommandations IA<\/li>\n<li>Construire une strat&eacute;gie hybride : humain + machine<\/li>\n<li>Exercice pratique : prise de d&eacute;cision avec et sans IA (Excel fourni)<\/li>\n<li>Cas concrets de terrain pr&eacute;sent&eacute;s par Alexandra F&egrave;vre<\/li>\n<\/ul>\n<p><em>Apr&egrave;s-midi :<\/em><\/p>\n<ul>\n<li>D&eacute;velopper son propre cadre de validation des recommandations IA<\/li>\n<li>Cr&eacute;ation d&rsquo;une grille de d&eacute;cision &apos;business first&apos;<\/li>\n<li>Atelier : ajuster sa strat&eacute;gie RM selon le storytelling territorial<\/li>\n<li>Cl&ocirc;ture : IA et intelligence humaine, un duo strat&eacute;gique<\/li>\n<\/ul>\n","protected":false},"featured_media":551501,"template":"","meta":{"_acf_changed":false},"ritzy_kategorie":[752,753],"ritzy_zielgruppe":[746,745,747,756],"ritzy_branche":[799,748,749,750],"class_list":["post-551500","ritzy_course","type-ritzy_course","status-publish","has-post-thumbnail","hentry","ritzy_kategorie-hk-catmanagement","ritzy_kategorie-kat-028","ritzy_zielgruppe-fuehrungskraft","ritzy_zielgruppe-geschaeftsleitung","ritzy_zielgruppe-mitarbeiter","ritzy_zielgruppe-saisonarbeiter","ritzy_branche-ahv","ritzy_branche-hotels","ritzy_branche-restaurants","ritzy_branche-tourismus"],"acf":[],"_links":{"self":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course\/551500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course"}],"about":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/types\/ritzy_course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media\/551501"}],"wp:attachment":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media?parent=551500"}],"wp:term":[{"taxonomy":"ritzy_kategorie","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_kategorie?post=551500"},{"taxonomy":"ritzy_zielgruppe","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_zielgruppe?post=551500"},{"taxonomy":"ritzy_branche","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_branche?post=551500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}