{"id":551494,"date":"2026-07-21T21:51:32","date_gmt":"2026-07-21T19:51:32","guid":{"rendered":"https:\/\/www-stg.ritzy.ch\/kurs\/lia-generative-au-service-du-marketing-dans-le-tourisme-niveau-2\/"},"modified":"2026-07-21T21:51:32","modified_gmt":"2026-07-21T19:51:32","slug":"lia-generative-au-service-du-marketing-dans-le-tourisme-niveau-2","status":"publish","type":"ritzy_course","link":"https:\/\/www-stg.ritzy.ch\/fr\/cours\/lia-generative-au-service-du-marketing-dans-le-tourisme-niveau-2\/","title":{"rendered":"L\u2019IA g\u00e9n\u00e9rative au service du marketing dans le tourisme \u2013 niveau 2"},"content":{"rendered":"<p>Ce cours s&#8217;adresse aux personnes d&eacute;j&agrave; &agrave; l&#8217;aise avec l&#8217;IA ou ayant d&eacute;j&agrave; suivi la formation de base &#8220;<a href=\"https:\/\/www.ritzy.ch\/fr\/event\/debuter-avec-chat-gpt-et-les-ia-generatives\/\" rel=\"noopener\">D&eacute;buter avec Chat GPT et les IA g&eacute;n&eacute;ratives<\/a>&#8220;<\/p>\n<p>Apr&egrave;s avoir d&eacute;couvert les bases de l&#39;intelligence artificielle g&eacute;n&eacute;rative et ses outils lors de la premi&egrave;re journ&eacute;e, cette 2&egrave;me journ&eacute;e sera l&rsquo;occasion de mettre en pratique les connaissances acquises dans des situations concr&egrave;tes. Vous approfondirez l&#39;utilisation des outils IA g&eacute;n&eacute;rative comme ChatGPT, Gemini ou DALL&middot;E, dans des contextes sp&eacute;cifiques au marketing touristique. Vous repartirez notamment avec des strat&eacute;gies et des outils concrets pour int&eacute;grer l&#39;IA dans votre gestion des r&eacute;seaux sociaux, cr&eacute;ant ainsi des campagnes marketing plus efficaces et impactantes.<\/p>\n","protected":false},"featured_media":551495,"template":"","meta":{"_acf_changed":false},"ritzy_kategorie":[755,754],"ritzy_zielgruppe":[746,745,747],"ritzy_branche":[799,748,749,750],"class_list":["post-551494","ritzy_course","type-ritzy_course","status-publish","has-post-thumbnail","hentry","ritzy_kategorie-kat-024","ritzy_kategorie-hk-catmark","ritzy_zielgruppe-fuehrungskraft","ritzy_zielgruppe-geschaeftsleitung","ritzy_zielgruppe-mitarbeiter","ritzy_branche-ahv","ritzy_branche-hotels","ritzy_branche-restaurants","ritzy_branche-tourismus"],"acf":[],"_links":{"self":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course\/551494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course"}],"about":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/types\/ritzy_course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media\/551495"}],"wp:attachment":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media?parent=551494"}],"wp:term":[{"taxonomy":"ritzy_kategorie","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_kategorie?post=551494"},{"taxonomy":"ritzy_zielgruppe","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_zielgruppe?post=551494"},{"taxonomy":"ritzy_branche","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_branche?post=551494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}