{"id":551288,"date":"2026-07-21T21:49:34","date_gmt":"2026-07-21T19:49:34","guid":{"rendered":"https:\/\/www-stg.ritzy.ch\/kurs\/google-business-profile-devenez-meilleur-que-booking\/"},"modified":"2026-07-21T21:49:34","modified_gmt":"2026-07-21T19:49:34","slug":"google-business-profile-devenez-meilleur-que-booking","status":"publish","type":"ritzy_course","link":"https:\/\/www-stg.ritzy.ch\/fr\/cours\/google-business-profile-devenez-meilleur-que-booking\/","title":{"rendered":"Google Business Profile : devenez meilleur que Booking !"},"content":{"rendered":"<p>S&rsquo;il est un outil Google que chaque h&ocirc;telier devrait ma&icirc;triser, c&rsquo;est bien Google Business Profile (anciennement Google My Business).<br \/>\nV&eacute;ritable vitrine locale, cet outil gratuit permet d&rsquo;am&eacute;liorer votre pr&eacute;sence sur Google Maps et dans les r&eacute;sultats de recherche. Vous apprendrez &agrave; g&eacute;rer efficacement votre fiche, &agrave; optimiser son contenu, &agrave; tirer parti des avis clients et des fonctionnalit&eacute;s peu connues, y compris les &eacute;volutions li&eacute;es &agrave; l&rsquo;IA. Vous d&eacute;couvrirez &eacute;galement les opportunit&eacute;s offertes par la publicit&eacute; locale via Google Ads Express.<br \/>\n&nbsp;<\/p>\n","protected":false},"featured_media":551289,"template":"","meta":{"_acf_changed":false},"ritzy_kategorie":[754,764],"ritzy_zielgruppe":[746,745,747],"ritzy_branche":[799,748,749,750,751],"class_list":["post-551288","ritzy_course","type-ritzy_course","status-publish","has-post-thumbnail","hentry","ritzy_kategorie-hk-catmark","ritzy_kategorie-kat-023","ritzy_zielgruppe-fuehrungskraft","ritzy_zielgruppe-geschaeftsleitung","ritzy_zielgruppe-mitarbeiter","ritzy_branche-ahv","ritzy_branche-hotels","ritzy_branche-restaurants","ritzy_branche-tourismus","ritzy_branche-weinkellereien"],"acf":[],"_links":{"self":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course\/551288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course"}],"about":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/types\/ritzy_course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media\/551289"}],"wp:attachment":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media?parent=551288"}],"wp:term":[{"taxonomy":"ritzy_kategorie","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_kategorie?post=551288"},{"taxonomy":"ritzy_zielgruppe","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_zielgruppe?post=551288"},{"taxonomy":"ritzy_branche","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_branche?post=551288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}