{"id":551084,"date":"2026-07-21T21:47:42","date_gmt":"2026-07-21T19:47:42","guid":{"rendered":"https:\/\/www-stg.ritzy.ch\/kurs\/comment-etre-plus-visible-sur-google-et-dans-les-agents-conversationnels-ia\/"},"modified":"2026-07-21T21:47:42","modified_gmt":"2026-07-21T19:47:42","slug":"comment-etre-plus-visible-sur-google-et-dans-les-agents-conversationnels-ia","status":"publish","type":"ritzy_course","link":"https:\/\/www-stg.ritzy.ch\/fr\/cours\/comment-etre-plus-visible-sur-google-et-dans-les-agents-conversationnels-ia\/","title":{"rendered":"Comment \u00eatre plus visible sur Google et dans les agents conversationnels (IA)"},"content":{"rendered":"<p>Cette journ&eacute;e est d&eacute;di&eacute;e &agrave; l&rsquo;am&eacute;lioration de votre visibilit&eacute; dans les moteurs de recherche et de r&eacute;ponse, &agrave; travers trois leviers compl&eacute;mentaires :<\/p>\n<p>&bull; Le SEO (Search Engine Optimization), ensemble de techniques permettant d&rsquo;optimiser le positionnement de vos pages dans les r&eacute;sultats de recherche.<br \/>\n&bull; Le blog, outil de communication souple et puissant, facilitant l&rsquo;ajout r&eacute;gulier de contenu pertinent et permettant de renforcer votre pr&eacute;sence en ligne tout en nourrissant la relation avec vos publics.<br \/>\n&bull; L&rsquo;intelligence artificielle (GEO), nouvel acteur du r&eacute;f&eacute;rencement, dont il faut comprendre les impacts pour adapter sa strat&eacute;gie.<\/p>\n","protected":false},"featured_media":330715,"template":"","meta":{"_acf_changed":false},"ritzy_kategorie":[754,764],"ritzy_zielgruppe":[746,745,747],"ritzy_branche":[799,748,749,750,751],"class_list":["post-551084","ritzy_course","type-ritzy_course","status-publish","has-post-thumbnail","hentry","ritzy_kategorie-hk-catmark","ritzy_kategorie-kat-023","ritzy_zielgruppe-fuehrungskraft","ritzy_zielgruppe-geschaeftsleitung","ritzy_zielgruppe-mitarbeiter","ritzy_branche-ahv","ritzy_branche-hotels","ritzy_branche-restaurants","ritzy_branche-tourismus","ritzy_branche-weinkellereien"],"acf":[],"_links":{"self":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course\/551084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_course"}],"about":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/types\/ritzy_course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media\/330715"}],"wp:attachment":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media?parent=551084"}],"wp:term":[{"taxonomy":"ritzy_kategorie","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_kategorie?post=551084"},{"taxonomy":"ritzy_zielgruppe","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_zielgruppe?post=551084"},{"taxonomy":"ritzy_branche","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/ritzy_branche?post=551084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}