{"id":280847,"date":"2025-11-18T11:13:18","date_gmt":"2025-11-18T10:13:18","guid":{"rendered":"https:\/\/www.ritzy.ch\/course\/une-strategie-digitale-coherente-et-efficace\/"},"modified":"2026-04-21T08:23:20","modified_gmt":"2026-04-21T06:23:20","slug":"une-strategie-digitale-coherente-et-efficace","status":"publish","type":"course","link":"https:\/\/www-stg.ritzy.ch\/fr\/course\/une-strategie-digitale-coherente-et-efficace\/","title":{"rendered":"Une strat\u00e9gie digitale coh\u00e9rente et efficace"},"content":{"rendered":"<p>D&eacute;couvrez comment traduire vos valeurs h&ocirc;teli&egrave;res en une strat&eacute;gie digitale efficiente et align&eacute;e sur vos objectifs. &Agrave; travers une d&eacute;marche structur&eacute;e, vous apprendrez &agrave; d&eacute;finir vos publics cibles, positionner clairement votre &eacute;tablissement, fixer des objectifs SMART et choisir les bons leviers de communication. L&rsquo;accent sera mis sur l&rsquo;importance de la coh&eacute;rence globale de votre strat&eacute;gie et sur les outils concrets pour la mettre en &oelig;uvre efficacement.<\/p>\n","protected":false},"featured_media":280891,"template":"","meta":{"_acf_changed":false},"course-category":[328],"course-tag":[491,468],"class_list":["post-280847","course","type-course","status-publish","has-post-thumbnail","hentry","course-category-catmark-2","course-tag-491","course-tag-presentiel"],"acf":[],"_links":{"self":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/course\/280847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/types\/course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media\/280891"}],"wp:attachment":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media?parent=280847"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/course-category?post=280847"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/course-tag?post=280847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}