{"id":246165,"date":"2025-05-20T14:04:32","date_gmt":"2025-05-20T12:04:32","guid":{"rendered":"https:\/\/www.ritzy.ch\/course\/lintelligence-artificielle-dans-le-revenue-management-hotelier\/"},"modified":"2026-05-12T08:28:27","modified_gmt":"2026-05-12T06:28:27","slug":"lintelligence-artificielle-dans-le-revenue-management-hotelier","status":"publish","type":"course","link":"https:\/\/www-stg.ritzy.ch\/fr\/course\/lintelligence-artificielle-dans-le-revenue-management-hotelier\/","title":{"rendered":"L\u2019intelligence artificielle dans le Revenue Management h\u00f4telier"},"content":{"rendered":"<p><strong>Jour 1 &ndash; Comprendre et analyser l&rsquo;IA en Revenue Management<\/strong><\/p>\n<p><em>Matin :<\/em><\/p>\n<ul>\n<li>Introduction aux RMS : d&eacute;finitions, &eacute;volutions, promesses<\/li>\n<li>Panorama des outils du march&eacute; (IDeaS, Duetto, Atomize, etc.)<\/li>\n<li>Qu&rsquo;est-ce que l&rsquo;IA ? Machine learning vs automatisation<\/li>\n<li>Exemples concrets de traitement de donn&eacute;es par l&rsquo;IA (pick-up, segmentation, forecasting)\n<\/li>\n<\/ul>\n<p><em>Apr&egrave;s-midi :<\/em><\/p>\n<ul>\n<li>Avantages de l&rsquo;IA pour les h&ocirc;teliers ind&eacute;pendants<\/li>\n<li>D&eacute;monstration : simulation de pricing automatique vs manuel<\/li>\n<li>&Eacute;tude de cas : quand l&rsquo;IA se trompe (donn&eacute;es erron&eacute;es, contexte ignor&eacute;)<\/li>\n<li>Discussion : faut-il suivre aveugl&eacute;ment les recommandations ?<\/li>\n<\/ul>\n<p><strong>Jour 2 &ndash; Utiliser l&rsquo;IA comme outil strat&eacute;gique, pas comme pilote automatique<\/strong><\/p>\n<p><em>Matin :<\/em><\/p>\n<ul>\n<li>Lire, comprendre et interpr&eacute;ter les recommandations IA<\/li>\n<li>Construire une strat&eacute;gie hybride : humain + machine<\/li>\n<li>Exercice pratique : prise de d&eacute;cision avec et sans IA (Excel fourni)<\/li>\n<li>Cas concrets de terrain pr&eacute;sent&eacute;s par Alexandra F&egrave;vre<\/li>\n<\/ul>\n<p><em>Apr&egrave;s-midi :<\/em><\/p>\n<ul>\n<li>D&eacute;velopper son propre cadre de validation des recommandations IA<\/li>\n<li>Cr&eacute;ation d&rsquo;une grille de d&eacute;cision &apos;business first&apos;<\/li>\n<li>Atelier : ajuster sa strat&eacute;gie RM selon le storytelling territorial<\/li>\n<li>Cl&ocirc;ture : IA et intelligence humaine, un duo strat&eacute;gique<\/li>\n<\/ul>\n","protected":false},"featured_media":246191,"template":"","meta":{"_acf_changed":false},"course-category":[335],"course-tag":[468,484],"class_list":["post-246165","course","type-course","status-publish","has-post-thumbnail","hentry","course-category-catmanagement-2","course-tag-presentiel","course-tag-484"],"acf":[],"_links":{"self":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/course\/246165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/types\/course"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media\/246191"}],"wp:attachment":[{"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/media?parent=246165"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/course-category?post=246165"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/www-stg.ritzy.ch\/fr\/wp-json\/wp\/v2\/course-tag?post=246165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}